Heat Pump Case Study

HOW WE GENERATED 450 LEADS FOR A HEAT PUMP COMPANY WITH FACEBOOK™ ADS

CASE STUDY

We helped Heat Pump Solutions reach $300k in monthly revenue in just 4 months!

The Problem

While Heat Pump Solutions Ltd. had a great reputation in their local area, they needed a new strategy to continue to grow. Without a system to consistently generate leads, demand fluctuated heavily throughout the year. Google Ads run by an outside vendor and company-run Facebook™ Ads had little positive return. Heat Pump Solutions turned to Reflective Marketing to drive leads and business growth.

The Solution

Using our systemized testing process, our team determined the best targeting, incentive/offer, and ad creative to sell mini split heat pumps through Facebook™ ads. By month 2, we decreased Heat Pump Solutions' cost per lead by 62%.

To convert more of these leads into customers, we retargeted interested users with another ad, and invited them to have a one-to-one conversation with the sales team through Facebook™ Messenger.

The Results

450+

Leads

Cost per Lead

150+

Messaging Contacts

$300,000

Monthly Revenue

In October 2019, just 4 months into working with Reflective Marketing, Heat Pump Solutions surpassed their total revenue of 2018. They're now expanding their team to meet increased demand.

"We hired Reflective Marketing to take our social media to the next level. I was even a little skeptical that it would not be cost-effective, I'll admit. Now, our image of a well-groomed company has increased substantially, our business has increased substantially! The team is in constant contact with us, keeping things fresh and performing. When I have a new idea, I now have the confidence knowing Reflective can get me in front of the right people and generate the leads we can easily turn to sales. One of the best moves I made in business!"

- Mitchell Stead, Owner of Heat Pump Solutions

Our Services

We drive results for our clients by:

- Facebook advertising strategy, creation, and management

- Content creation and email marketing

- Social media management

Ready to grow your business with Facebook™ ads?

Let's chat!

DISCLAIMER: This site is not a part of the Facebook™ website or Facebook™ Inc. This site is not endorsed by Facebook™ in any way. Facebook™ is a trademark of Facebook, Inc.

Facebook™ Ads perform differently based on region, brand, and many other factors. Results, including number of leads, cost per lead, and sales amounts, are not guaranteed.