HOW WE GENERATED 477 SPA LEADS IN JUST OVER A MONTH
CASE STUDY
Generating medispa leads for $1 each with Facebook™ Ads

The Problem 

While Ocean Quest Spa was well-loved by its customers, they needed a strategy to attract new clientele. Without a system to consistently generate new business, demand changed throughout the year and awareness of higher-priced medispa services was low. Ocean Quest Spa turned to Reflective Marketing to drive leads and increase growth.

The Solution

We used the power of Facebook™ Lead Ads to get the word out there! With a killer audience, amazing offers, and beautiful spa images in-hand, we set out to collect the contact info of potential customers.


We launched our campaign in two phases. The first was a 10% discount on any spa service to increase overall bookings. Next, we promoted discounted IPL services to raise awareness and increase sales in the medispa side of the business.


Interested customers signed up to receive the offer code and were then called by spa staff to book an appointment. 



The Results - Spa Campaign


207

Leads

$3.49

Lead Cost

46

Booked Appts

22% 

Conversions

$4200

Sales

5.8x 

ROAS


The Results - Medispa Campaign


270

Leads

$1

Lead Cost

"We had no experience with social media advertising, but we felt that it was the best way to attract new clientele. It was a bit of a foreign area, but I had confidence in Krystal’s reputation. The Facebook campaign put us in front of a large number of people that we couldn’t have reached with other methods. I’m very satisfied with what we’ve gotten from it! It’s great to have someone who knows how to use the ads system to get the results you’re looking for.


 

- Debbie Stanley, Owner of Ocean Quest Spa



We drive results for our clients through:

- Facebook™ advertising strategy, creation, and management


- Content creation and email marketing


- Social media management

Ready to grow your business with Facebook™ ads?

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Facebook™ Ads perform differently based on region, brand, and many other factors. Results, including number of leads, cost per lead, and sales figures, are not guaranteed. 
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